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Getting the Most from Facebook Marketing Resources

Probably the best resource on Facebook for marketers is the Facebook Marketing Page (https://www.facebook.com/marketing). This Page includes several useful tabs for marketers, including a Videos tab with great educational videos and a Resources tab for average Joes. The Resources tab includes the following areas:

Educational Videos: At the top of this Resources tab, you see the latest videos on using Facebook for marketing.

Facebook for Business: This area links to an educational area for businesses, with resources on using Facebook Pages and Facebook Social Plugins.

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Webinars: This area links to an area where you can sign up for on-demand webinars on a variety of Facebook marketing topics.

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Step-by-step Guides: Throughout the Resources tab are links to downloadable PDFs on a variety of topics, including marketing best practices, using Facebook Ads, crisis-response guidelines, and using Facebook Insights. In addition to Facebook, you should check out amazing websites including the following:

Social Media Examiner: This website helps businesses use social media tools like Facebook, Twitter, Google+, and LinkedIn to connect with customers, generate more brand awareness, and increase sales. The articles are written by Facebook marketing thought leaders such as Mari Smith and Amy Porterfield.

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Inside Facebook: Another amazing online resource for both Facebook developers and marketers, this site publishes two or three articles per day written by a variety of Facebook experts. Go to www.inside facebook.com.

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