About 1.8 billion worth of online content is published daily. With that much competition, experts have discovered that almost 91% of web pages and sites go undiscovered and unvisited. The article that you just published a while ago has only a 9% chance of getting read. So, how do you step up your efforts and outrank the competition? Why not try these SEO upgrades to boost your website traffic?
The 10 Steps
Optimizing your web content is a vital step to creating organic customer traffic. Simply putting up quality online content isn’t enough to beat the competition. However, don’t worry, because there are plenty of shortcuts, tricks, and tips that you can tick off your list to improve your blog post publicity. Starting with the following:
1. Search for Keywords
There are different ways to go about your keyword search. Whatever the case, it all begins with creating a list of relevant topics related to your business.
This will be followed by long-tail keyword generation that includes a combination of 3 or more key terms. You can then analyze these phrases on SERPs to improve them and include them in your articles.
2. Modify your Post
After you’ve found your foundational keyword, the next step is to build the structure of your content around it. There are many ways to mould your article’s structure so that you can unlock its potential.
Your title, body, URL and Meta description have to work hand in hand. The first thing that is read and seen by your customer, your title, has to catch their attention right away. It doesn’t have to be poetic or quirky; it just has to be relevant.
It has to answer their question at first glance. The best placement of your keyword should be in the first 60 characters of your title.
3. Make it Reader-friendly
Readability encompasses plenty of factors; from vocabulary, structure, and organization, you have to put yourself on the other side of the screen. If you’re writing about documentary photography, it doesn’t have to be a block of wordy content. You can break them down into bullets and lists to make it easier on the eyes.
Search engines also aim to provide the fastest and most reliable information to netizens. And, they do that by selecting articles with the shortest answers.
4. Incorporate Keywords
Search engines use keywords as shorthand to comb through billions of pieces of information. By ranking the most popular keywords, they can have a more efficient way of looking up the result that’s the most relevant to netizens.
You can use this trick to your advantage by looking up the terms and words related to your business and content. Search up the highest-ranked phrases, questions, and words and incorporate them into your blogs.
5. Redirect Contents
Redirecting to other blog posts with higher search rankings is one of the easiest ways to boost your own. By associating yourself with them, the algorithm identifies your content as more reliable and relevant.
It also allows you to provide answers to pre-requisite topics, which may make your content very informative if you have extensively discussed them. Through redirect links, you get to build a relationship with other blogs and make your articles more precise.
6. Create Classic Content
Your website content is the meat of your blog. To maximize relevance, it has to be timeless and fitting to everyone at any time of the year. Constantly changing it will lessen the authority of your blog. You can strengthen it by putting keywords to the mix so it’ll be easier to identify for both netizens and search engines alike.
However, the best way to ensure that your content is evergreen is to structure them in a “tutorial-like” or review manner. It has to help people with their problems or provide them with testimonies of your product.
So, instead of just writing about facts like on forklift rear posts in Toronto, why not share how to use them as well? Instead of a boring list of facts that can get drowned in the sea of information.
7. Alt Text for Images
People search and go online to look for fast and precise results to their queries. No one wants to read for more than 5 minutes just to figure out the answer they want. So, when making web content you have to remember that time is a key factor.
By making your articles more accurate, articulate, and specific, your readers will be more encouraged to come back to you again. It would be great to include pictures and accessible images to break up the humdrum of texts.
8. Avoid Tag Similarity
Incorporating topic tags into your blog should be done sparingly. It has to be mentioned repetitively without coming off as redundant and boring. This can be quite difficult to achieve, as you will have to resort to different ways to use them.
You can use your keyword as a verb, noun, adjective, etc., but just make sure that it still makes sense. Using it too often might cause penalizations as search engines would deem it as duplicate content.
9. Optimize Social Media Usage
A sure-fire way to optimize your blog content is through social media. It might seem insignificant to you at first glance, but in this modern age, social media is the best platform to launch any type of content.
Google algorithm also uses this aspect to discern whether your content is relevant or not. If other sites have a bigger net of social media influence, yours might be easily outshined and all that effort would be for nothing.
10. Voice Search Upgrade
Making your content more conversational allows more room for voice searches. Try incorporating questions into your content. This way, when netizens use voice search, their questions will be regarded as a keyword in your content. This allows search engines to pinpoint your content as a more relevant response to their queries.
With this checklist in hand, writing your next blog post will be a breeze. No need to stress out on expensive upgrades to boost your search ranking. You can always use the tricks and shortcuts in the SEO world to increase your website traffic. Beat the competition by being smart about your content. At the end of the day, remember to write not for the search engines to notice you, but always for your readers. Alternatively, you can turn to an SEO agency for B2B if you have neither the time nor inclination to implement these strategies yourself.