Rebranding – A beginner’s guide 

A rebranding can be as simple as updating a company’s logo or as involved as selling new products; either way, it helps keep a company current and reminds customers that the company is, in fact, still in operation.  

Businesses that have been around for some time know the importance of having a strong brand identity when starting a new business.  

In addition, they are aware that a company can only successfully establish a strong brand and a distinctive brand identity if it is proactive in its branding efforts.  

Those who run businesses with less experience tend to invest less in branding. Some businesses owners and entrepreneurs are under the mistaken impression that the name of their company and its logo are the only essential components of their company’s brand identity.  

However, rebranding is not something to be taken lightly. It not only takes time and money, but it also jeopardizes your company’s reputation if you miss the mark.  

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Email campaign – To announce a rebranding  

Did you know that email campaigns can be used effectively to announce your company’s rebranding? You may already have an email list, so all that is needed to launch the email campaign is content with rebranding details and the appropriate email marketing tool. 

No email list? No problem! 

You can always start one right away. Here’s a pro tip for building a B2B email list from LinkedIn: use an email search tool to find emails from LinkedIn. 

How to find emails from LinkedIn? 

If you make use of the LinkedIn extension that is available for, you will have the ability to download the email addresses of any user who is registered on the LinkedIn platform.  

With just a few mouse clicks, you can access your prospects’ email addresses even if you are not connected to them on LinkedIn. 

Rebranding – Definition & Purpose 

Branding involves creating new visual assets, such as logos, symbols, and other identifying marks for an organization in order to alter its public perception.  

So, what is the point of rebranding?  

The purpose of rebranding is to establish a new and distinct brand identity in the minds of target audiences including customers, investors, prospective customers, other businesses, employees, and the general public. 

When should you consider rebranding? 

If you believe that your company has fallen behind the times, it is time for a rebranding.  

However, keep in mind that rebranding involves more than just changing your company’s name and logo design.  

If your company wants to outgrow its current name and find a new unique business name, then rebranding will help it grow.  

And then, rebranding your company can help consumers see you in a new light, which is helpful if your company is fighting an uphill battle to overcome a negative reputation. 

Things to know before you rebrand  

Understand your mission and values 

Understanding your company’s core values and goals is critical prior to rebranding.  

Consider and evaluate what distinguishes your company. Why does your business exist, and what core values does it uphold?  

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Study the competition 

Do your homework before rebranding. Investigate what your competitors are doing. Determine how you differ from your competitors, as well as your true value proposition.  

Your new brand needs to be fresh and up to date, but not so much so that it looks old too quickly. 

Get everyone in the company on board  

To gain customer support for a rebranding, you must first involve all stakeholders.  

Your employees are the primary ambassadors of your brand to the outside world, so they must comprehend the significance of your new brand.  

You want to make sure that everything they say and do is consistent with your new image.   

Concluding thoughts  

Was this article useful to you?  

Remember that when you change your brand, there is always a chance that it will not do as well as the old one.  

You can reduce this risk by planning ahead of time and following the steps outlined in this article, but nothing is guaranteed.  

Rebranding should therefore only be considered when the time is appropriate. 

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