Who says whiteboard videos have become outdated? That’s certainly not true.
Today, animated whiteboard videos are still helping brands communicate their vision through excellent storytelling.
These videos come with hand-drawn illustrations on a whiteboard, along with a narrator providing a voiceover to explain the demonstrated visuals.
One of the biggest benefits of whiteboard videos is the versatility they carry in terms of distribution and repurpose on social platforms and across the internet.
In this article, let’s explore you can use whiteboard videos to convey compelling stories:
Planning Your Story
The first and foremost step in creating a whiteboard video is to visualize and plan your story.
It involves selecting a topic that aligns with your target audience. Your topic should be something your audience is largely interested in knowing and be relevant to your brand’s marketing goals.
Once you have a concept in mind, an exciting narrative can be developed around the same to engage the target audience till the end of the video.
This could involve the usage of humor, metaphors, and other storytelling techniques.
To bring all this into perspective now is the time when you are required to write a script for your video. It should be concise, engaging, and focused on the most important points you want to convey.
Your script must be timed to the visuals you will be drawing. Once you have your script, the sketching of visuals can be done keeping in mind the message to be communicated.
Creating Your Whiteboard Video
Now that you have your script ready, it’s time to create your whiteboard video. For this, you’ll need a few materials such as a whiteboard, markers, and a camera.
You might also use a tripod to keep the camera steady. Begin with setting up and adjusting your whiteboard and camera at an angle that provides the best viewing experience. Also, do not forget to check the audio quality and ensure it’s clear and easy to comprehend.
Recording the narration is the next step you must take. Make sure to speak clearly and at a consistent pace. After you have recorded the audio, it’s time to bring the visuals to life.
This might require a lot of your production time but it’s important to take your time and create clear and appealing illustrations.
Finally, the last stage is to edit your video. This will involve putting together the audio narration and visuals by pairing them with relevant background music or sound effects.
Also, adding subtitles to your video might improve the viewing experience of your target audience and help them quickly understand what the video is all about.
Best Practices for Creating Compelling Whiteboard Videos
We talked about the important elements of a whiteboard video and how you go about the process.
To assist you further, here are a few best practices you should follow when creating a video:
- Keep your videos short and to the point. With decreasing human attention spans, it’s better to create videos that are not too lengthy.
- Ensure the quality of the visuals you create. They must be easy to comprehend and quick to encourage action.
- The background audio you choose must complement your visuals and script. It should neither be too heavy nor too lazy to bore viewers.
- You can leverage the power of storytelling and make your video more entertaining.
- The sound effects you choose will have a direct impact on your users’ experience. Make sure they are integrated in a manner where they grab the attention of users.
Promotion and Distribution
There’s one more task left in the video production process. And that is nothing but promoting and distributing it at the correct places where you can gather more eyeballs for your brand’s video.
For promotion, a wide range of social media platforms the likes of YouTube, Instagram, Facebook, Twitter, TikTok, etc., are available. To maximize your video’s reach, you can follow SEO best practices and optimize them for better visibility amongst your target audience.
After you’re done with distributing the video across the internet, it’s also necessary to analyze the performance of your video and make improvements as per the need.
For tracking, you can analytical tools to track the number of views, likes, shares, and comments your video receives.
Using this information, you can get yourself a broader idea and understanding of what is working well and what areas need your attention.
To conclude, whiteboard videos are an effective tool to promote your brand. Given their benefits, they can largely help you position yourself amongst your competition in the market and generate potential leads for your business.
Since videos are the most highly consumed media format on the internet today, it’s beneficial to invest in a whiteboard video and witness great results.
By following these best practices, you can create a whiteboard video that will engage your audience and help you achieve your marketing and communication goals.
Komal Kokate is the Co-Founder & CEO of MotionGility – An Animated Whiteboard Video Production Company based out of Pennsylvania, USA.
Her areas of expertise include business development and explainer video production.
With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.