For brands looking to build an audience and increase their visibility, Instagram is a great choice. With more than 800 million active users, the platform provides an opportunity for businesses to share visuals that resonate with their target audience and reach new potential customers quickly.
But what makes Instagram so attractive for business owners? Below we have made a list of four huge benefits that can provide brands with the ability to grow their audience without the need to buy Instagram followers or running paid ad campaigns in order to get more exposure.
- Increased Visibility
According to Statista, in 2020 there were over 1 billion monthly active users on Instagram – that’s a huge potential audience! This gives brands the ability to get noticed by more people than ever before and create deeper connections with consumers. Additionally, it doesn’t take long for content to go viral on the platform either – just one well-crafted post can be seen by millions of people!
- Engagement
Instagram is all about engaging with followers, and it’s easy to do so through the platform’s features such as stories, polls, live video and more. This allows businesses to connect directly with their audience in a meaningful way that isn’t possible on other social media platforms. Brands can also use hashtags to target specific types of followers and increase engagement even further.
- Easy Advertising
With Instagram Ads, businesses can quickly get their message out there without having to worry too much about budget constraints. The platform’s cost-effective advertising options make it easy for brands to engage potential customers and track the success of campaigns in real time.
- Brand Building
Instagram is an invaluable tool for building a brand identity. With the platform’s visual appeal, businesses can create eye-catching visuals that speak to their target audience and increase brand recognition. Brands can also use storytelling tactics through captions and stories to build stronger relationships with followers.
For all these reasons, it’s no surprise that more brands are turning to Instagram as an effective tool for growing their business. If you’re looking to expand your reach and engage more customers, why not give it a try? You never know what amazing results you might get!
Ten of the Most Popular Brands on Instagram
- Nike – This iconic sportswear brand has a huge presence on Instagram, with over 123 million followers. Not only do they post inspiring images of athletes and their products, but also motivating videos that encourage us to keep pushing ourselves and strive for greatness. They also use the platform to share updates about product releases, collaborations, and more.
- Adidas – Another giant in sportswear, Adidas is all about putting its fans first when it comes to Instagram content. Their posts feature a mix of athlete-promoted products, as well as lifestyle shots showing off their timeless designs and street style looks.
- Gucci – As one of the top luxury fashion brands in the world, Gucci knows how to make a statement on Instagram. With a feed that’s full of eye-catching visuals and stylish editorial shots, Gucci shows us what it means to live a life of luxury.
- Prada – Prada is another high-end fashion house that knows how to use Instagram to show off its products and unique designs. From moody monochrome images to vibrant campaigns, the brand’s posts offer an escape into the world of fashion and style.
- Louis Vuitton – When it comes to luxury fashion, there’s no denying the power of Louis Vuitton on social media. Their sleek, stylish posts inspire wanderlust with dreamy travel scenes as well as glimpses into their glamorous lifestyles.
- Apple – Apple’s Instagram page is all about celebrating its technological innovations and products, as well as inspiring creativity in their users. They also use the platform to provide updates about new product releases, apps, events, and more.
- Sephora – As a leading beauty retailer, Sephora knows how to make an impression on Instagram with its colorful posts that cover everything from makeup tutorials to skincare tips and product recommendations.
- Starbucks – From PSL season to creative seasonal drinks and special offers, Starbucks never fails to keep us coming back for more on Instagram. Their posts are informative yet entertaining, providing us with everything we need to know about their newest offerings.
- H&M – For fashion-forward looks that won’t break the bank, look no further than H&M on Instagram. The brand’s posts are full of inspiring street style images as well as informative product shots and videos – perfect for anyone looking to keep up with their latest styles.
- Zara – Another budget-friendly option in fashion is Zara, a Spanish clothing chain with an impressive following of over 58 million people on Instagram. From bold prints to classic basics, Zara keeps us updated on their new arrivals and offers plenty of outfit inspo along the way.
No matter your personal style or taste in brands, there’s something for everyone to love on Instagram. From sports apparel to fashion and beauty, these 10 brands are sure to have you inspired every time you log in.
If you’d like to learn more about the process of how to get more followers on Instagram, be sure to follow each of the brands listed above. The more you understand the type of content they are creating, the more likely you are to replicate your own content with those same guidelines.
So go ahead – explore the world of social media and find what speaks to you!
