Having the right soundtrack for your daily activities provides you with great satisfaction and can help you maintain a very positive mood. The playlists you listen to can play a very important role in your life, and at the same time have a big impact on the music industry and music promotion. Music streaming services have become the most popular format for listening to music, with more than 165 million Spotify Premium users, which can have a significant impact on the music industry through the use of playlists.
What are the different types of Playlists?
Music charts are generally distinguished between two types of playlists. The two types of playlists that differentiate how music charts are; content-based playlists and context-based playlists.
Content-based playlists usually consist of songs grouped by genre, in other words, each song in that particular playlist matches songs that have musically similar attributes, such as genre, instrumental, or tempo.
Context-based playlists are designed to satisfy the mood regardless of genre and increase according to streaming company analysis, listeners tend to group songs into context-based or context-based playlists rather than content-based.
For example, instead of recommending playlists based on R & B music, the Spotify algorithm may be better off recommending playlists specifically for love songs and recording tracks of different genres.
The Power of Spotify Playlist
With the move to context-based playlists, playlists are more influential in the music industry now more than ever. Many Spotify listeners play music from playlists instead of the entire song library.
You can create your own playlists or stream from one of Spotify’s hundreds of mood-based playlists. For this reason, artists are trying to put music in their playlists for better visibility, especially because Spotify playlists are promoted on the service’s homepages and attract more traffic. Popular playlists curated by Spotify, such as Songs to Sing in the Car or All Out 2000s, are stored in the music library of over 9 million users.
If artists can add songs to such playlists, they can accumulate more streams and build social capital. According to a survey by the National Bureau of Economic Research, songs on Spotify’s “Today’s Top Hits” playlist can generate up to $163,000 in additional revenue. Even pop artist Billie Eilish became famous in 2015 when her Soundcloud hit “Ocean Eyes” appeared on the Spotify playlist “Today’s Top Hits.” You could not have imagined she currently has over 1 billion streams on Spotify.
As you can see, Spotify has the power to make songs and artists popular and to some extent control the music industry. Spotify may be the leading music streaming service, but it’s not the only platform that can impact the music industry. We also have Apple Music and Amazon Music and they too have more than 78 million and 55 million paying subscribers, respectively. Like Spotify, both platforms advertise playlists curated on their own platform in the interface. This allows them to decide which artists will be popular and generate more income for themselves and their label.
Custom recommendations may be pleasing to the user, but these personalized algorithms give lesser-known artists more visibility unless major labels endorse them. You should also be aware that you can prevent this. While listening to music curated by Spotify is convenient, it’s still important to recognize the power of music streaming services like Spotify to make listening decisions and influence the entire music industry.