Ever since instant messaging took over the traditional messaging method, several instant messaging apps were introduced in the market. However, none of them could beat WhatsApp. WhatsApp has been ruling the world of instant messaging apps since it was launched. There are over two billion active daily users that send sixty-five billion messages every day.
Seeing its popularity, the owners and developers of Facebook that now own WhatsApp decided to expand its platform by including a business application and named it WhatsApp Business.
WhatsApp Business is known to be an OTT (over-the-top) instant messaging app that makes it easier for companies to deal with customer communications. All the functionality and convenience of the personal messaging app has been also transferred to WhatsApp Business to help companies have better communication with the customers. At the moment, more than five million companies are using the WhatsApp Business platform.
With WhatsApp Business, companies can send instant and low-cost messages to others over the internet connected on their smartphones, desktop computers, laptops, tablets, and smartwatches. Before WhatsApp Business, WhatsApp was already being used by businesses for communications within the workplace.
Employees communicate with other employees, supervisors, and managers through WhatsApp while they are working. Many employers also use WhatsApp hack online software on the employee devices to keep a check on all the messages that they send and receive during working hours. This is done to prevent the company from a major fraud or data breach caused by employees.
In this post, we will discuss how WhatsApp Business can be beneficial for companies. Let’s take a look at some of the primary advantages of using WhatsApp Business for your company.
Easy Two-Way Communications
With the help of WhatsApp Business, companies can get an opportunity to engage in two-way communications with their customers through an instant messaging app they’re possibly already using for their day-to-day chats and conversations with people. Also, the good thing about WhatsApp Business is that it provides companies an easy, convenient, and direct platform to companies to have customer communications and campaigns.
Better Customer Care
WhatsApp Business helps companies offer better and improved customer care to their customers. Long gone are the days when companies had to deal with long hold times, frustrating and poor customer service and support calls, never-ending routing to agents and customer support emails. When companies use the platform of WhatsApp business, they can get a personal environment to communicate with customers in real-time. When customers receive the information and support from your business, you foster a certain kind of loyalty and trust with them.
Brand-Verified Communications
It is necessary for every business to create a Business Profile on WhatsApp. When a business creates a Business Profile on the platform it represents a unique business identity that adds branding elements into all your WhatsApp conversations with your customers. At the time of creating a Business Profile on WhatsApp, businesses can add their contact numbers, website URLs, promotional details, product catalogs, store locations, and much more. What’s more, the platform also lets you include multimedia to messages such as photos, videos, and even documents.
International Reach
We are already aware of the fact that WhatsApp remains the most popular instant messaging app in more than 100 countries. It has a global customer base of more than two billion making it an ideal platform for businesses to reach their target audience. Through this app, businesses can reach a large target audience and bring the products and services to their notice.
Start More Conversations Automatically
As soon as customers enable to receive WhatsApp messages from your business on the instant messaging app, businesses can create templated messages that inform customers to initiate more conversations with the businesses. They can start more conversations with the business and ask questions about the product or service that the business is offering.
To make sure users do not receive any spam messages or irrelevant chats from the businesses, WhatsApp has imposed strict policies for content quality and response times. Further to that, WhatsApp also requires businesses to respond to all the incoming messages from customers within 24 hours using a non-templated message.
Additional Security with Customer Messaging Opt-In
For many businesses, it can be a huge hassle to manage various regulations and compliance laws. WhatsApp provides security features such as two-factor authentication and end-to-end encryption to keep both businesses and customers safe on the platform. Businesses can also verify their business accounts on the platform during the registration process. When they have verified business accounts on WhatsApp Business, customers can trust your brand easily and opt-in to receive messages and communications from your business.
While we recommend companies to switch to WhatsApp Business for better communication with customers and improved customer care, we also advise them to use the platform safely. Since companies have to use WhatsApp Business to interact with their customers, they will also use the instant messaging app for internal communication within the workplace.
When WhatsApp is used in the workplace for communication, it can sometimes create chaos and lots of confusion if not used in the right way. As WhatsApp fails to adequately protect the business users’ personal data, it cannot offer complete security and privacy to employers when it comes to exchanging messages on the app.
WhatsApp can be used by employees for personal communication. They can send and receive messages from their friends or relatives any time of the day which can cause a major distraction for them while they are working in the office.
The best way to tackle this situation is to learn how to hack Android phone or any other device your employee is using with the help of an efficient and reliable employee monitoring tool.
In our opinion, Mobistealth is the best employee monitoring software that businesses can consider deploying in employee devices so that they can keep an eye on their employees and see what they are doing during working hours.
We conclude that businesses can use WhatsApp Business for better customer communication but, at the same time, they also need to install the Mobistealth monitoring software in the workplace to keep a check on their employees. That way, businesses can protect themselves from major financial losses occurring because of data breaches and cyberattacks.
