Probably the best resource on Facebook for marketers is the Facebook Marketing Page (https://www.facebook.com/marketing). This Page includes several useful tabs for marketers, including a Videos tab with great educational videos and a Resources tab for average Joes. The Resources tab includes the following areas: Educational Videos: At the top of this Resources tab, you see the latest videos on using …

Why should customers buy what you’re offering? When you’re developing a marketing plan, the first thing you need to do is define your value proposition. How is your product or service different from the competitions? Why should people buy your product instead of the competitions? You may have a different value proposition for each audience segment you target or for …