News Releases: Why They’re Not as Bad as You Think


You might think that writing a news release is easy, but it’s actually quite difficult. The problem is that you have to balance all the competing demands of your news organization and its audience: keeping them informed without boring them; giving them information they don’t already know; and creating urgency when there isn’t any. If you write a release incorrectly, it can be perceived as … well, boring!

Understand When to Write a Release.

When you’re writing a release, it’s important to know when you should write one. If something important has happened and you want to get the word out about it, then writing a release can be helpful. For example:

  • Announcements about new products or services
  • Announcements of special events (like children’s birthdays)
  • Promotions for products and services

Make Your Release Newsworthy.

  • Know your audience. You should know, for example, that if you’re releasing a press release sites about an upcoming event at your company, your target audience will include local and national news outlets with large audiences in the area where this event is happening.
  • Be sure to include a newsworthy event. If there are no imminent events that could be covered by your press release (like an announcement about a new product), then it may not make sense for you to create one—but don’t just publish anything!
  • Include quotes from experts who can speak on topics related to what’s being released; these quotes can help readers understand the importance of what they’re reading and give them more context around why something might matter or change over time.
  • Make sure the pr news is timely; if there’s information available only now (such as details about layoffs), then make sure this information isn’t old by publishing it now instead of waiting until later

Write a Strong Headline.

A good headline should be clear, concise and interesting. It should be accurate, relevant to the story and specific to your audience.

Add Some Sizzle to Subheads.

You want to make sure that your subheads are short and concise, as well as relevant to the content they follow. This will help your readers stay focused on what you’re writing about and not get distracted by other things happening in your article.

Your subheads should also be interesting  in pr business enough that people read them rather than skip over them (or worse yet, click away from your webpage altogether).

Tell the Whole Story

  • Tell the Whole Story

Include all relevant information, but don’t leave out any important details. Don’t be afraid to be thorough with your facts and data. And don’t be afraid to get into the details—the more you know about a topic, especially if it’s something complex or controversial (like climate change), the better equipped you’ll be to write an effective business press releases that will make an impact on readers’ lives.

Think Like a Reporter

Think about the reporter’s job. Reporters want to know what’s new and interesting, who is involved, and how it affects their readers. They’re always looking for a new angle on an existing story.

So when you send out a press release that has nothing new or interesting in it (or worse yet, something that could be considered controversial), you’re not doing your reporter any favors—and they’ll probably write an article about your company anyway!

Use Quotes Sparingly

Quotes are a powerful tool to help you tell your story, but they shouldn’t be used to tell it.

Use quotes sparingly and make sure they support the main points of your news wires. You shouldn’t rely on them to provide all the information in a release; instead, use them when they add something important or new that you couldn’t have explained otherwise.

Quotes should be short and to the point—no more than two or three sentences each—and they should come from experts or people directly involved with the story being told (like interviewees).

Put Information in the First Paragraph.

  • Get to the point quickly.
  • Don’t bury the lede.
  • Don’t use a lot of jargon.
  • Use active verbs, short sentences and active voice in your release to make it more readable by readers who don’t know what you’re talking about or why they should care.

Don’t Forget Contact Details.

Don’t forget contact details.

We’ve all been there: you’re writing the best press release service and suddenly realize, “I forgot to add my phone number!” or “Did anyone get the email?” In these situations, it’s easy to feel like a failure—but don’t worry! That’s why having contact details at the end of your press release is important: they’ll help ensure that people can reach out if they have questions or need additional information about what was covered in your story. If possible, include both phone numbers and emails for those who want more detail about how best to contact you (or at least provide them with links).

Wrap With a Strong CTA

You should also make sure your call to action is strong.

  • Make it clear and concise. Don’t just say “call us,” or “visit our website.” Your CTA should tell people exactly what they need to do next and why they’re doing it—not just give vague instructions like “use the form on this page” or “find out more by clicking here.”
  • Don’t use jargon that nobody understands (i.e., acronyms). It’s better if you can explain everything in plain English instead; at least then, even if someone doesn’t understand every word, he or she will still have a 24-7 press release idea of what’s going on when reading through the press release! If there are any terms specific only within your industry though (like “CES”), feel free to use them but keep things simple: don’t write an entire paragraph just explaining where CES is located because everyone knows where it is already! Instead focus on describing why those who attend would benefit from attending such events because these types tend not only be interested but willing too participate once given opportunity.“

Be Brief, Be Bright, Be Gone

It’s easy to get caught up in the details of a press release. You need to be brief, bright, and gone. If you’re not sure how long your press release should be, try starting with just one sentence: “We’re pleased to announce that our product can now be used with Android devices.” That’s it! No more than four words per line—and remember that your headline will often contain other information that might need some room.

If you want more space for longer paragraphs or even multiple pages worth of content (which is fine), use bold text throughout the body text so people know where they are within an article-type format like this one here…

It might be easier than you think to write a news release, but it’s still important to do it right.

News releases are a great way to spread the word about your organization, but they’re not an easy thing to write. If you’re going to distribute one in your community and hope it gets read, then you need to make sure that it’s informative and engaging.

A issue press release is essentially an advertising message sent through email or social media channels such as Facebook and Twitter. It can be used as part of larger marketing campaigns or stand alone as a standalone piece of information about your business or organization.


So, now that you know the best practices for writing 24-7 press release, it’s time to put them into practice. Start with a headline that captures attention, then add some subheads and quotes to give readers more information about the topic at hand. Next, make sure your release is short and sweet by keeping it concise while still leaving room for details in subsequent paragraphs. Finally, think like a reporter—don’t just tell people what happened; explain why this event or issue matters!

It might be easier than you think to write a news release (and we’ve got plenty of tips), but don’t let yourself get lazy on these rules because they’ll help ensure your message is clear and concise—and effective in influencing decisions made on behalf of your audience

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