Let’s get real and get straight to the point.
High ticket coaching is becoming extremely saturated with self help gurus with absolutely zero credentials – these people know how to present themselves as experts but they’re truly not.
The reason that people sell high ticket products are because the products themselves have extremely high value – but the product that you sell must also be able to match that quality and be helpful for those high ticket customers. That should be the only reason why you should sell high ticket services or products.
These days, what most high ticket “gurus” do is that they will post motivational quotes. They will create one very low quality webinar and then try dive into the best messenger masterclass and try go with that. The problem with this is that it creates a saturated market which dilutes the value of real high ticket coaches as it will ultimately lead to customers having very bad experiences.
Here’s two principles you can take to help prospects realise that you are not a fraud like most others, and instead you are the authority that they are looking for.
Principal 1 – Evaluating what you can do and market yourself
Evaluate what other self help gurus and coaches are doing and make sure that your course differs in some sort of way. It’s to draw upon their skillsets and styles, but it’s very important that your fundamental idea is entirely different – this is to draw individualism and, like I said earlier, to draw value for your customer as they are learning something entirely new.
Some ways that you can differentiate yourself is through your offer, through the way that you converse and communicate with people, your business systems as well as what other systems you have in place.
A massive hint that I can give you is that most coaches will post motivational quotes or videos and try and brag about everything that they own, everything that they’ve experienced in their life or even what their materialistic goods their friends have. It’s very important you don’t do this – offer something different and market yourself entirely differently.
PRINCIPAL 2 – being genuine and showing honesty and integrity
Being genuine goes a very long way – sometimes showing honesty and integrity and genuinely trying to help people go further and beyond makes a huge difference. In order to get to this sort of point, you have to be devoted to understanding your customer’s problems and developing creative solutions to fix it. This doesn’t just mean being nice – you must know what to talk about with your customer and actually be obsessed and devoted to understanding your customer’s problems and how to solve them.
Be as genuine and as authentic as possible. Genuinely try to help others and always go further and beyond for your loyal customers and that’s because a lot of people just don’t really care about their customer’s problems. They just care about making money today.
I strongly suggest you research and find what people are talking about, what their main pain points are.Read on forums, read on Facebook groups, watch YouTube, read comments. Find one of the most important pain points your ideal clients have and go ahead and break it down.
- Open up a Google doc and then write four to five main subproblems or sub-pain points that they have in that main pain point and start elaborating on them. And explain why basically they shouldn’t suffer from all of these sub-pain points and how they can actually resolve the main pain point by solving the sub pain points.
- Then you position it into a message, get in front of the people that have this main pain point and just say stuff like: “Hey I can solve your problem. This is the price that you can pay for it.“ – try dummy tests initially and see if it actually works. Once you know it works, you have a solution to a problem that many people have.
- Make sure to build as many conversations as you can, through whatever platforms you can. Keep conversing with as many people as possible – whether it’s through advertising, organic outreach, whatever. The more people you get your message out to, the more people they will tell, and the more people that will become your customers.
𝘉𝘦 𝘢𝘤𝘵𝘪𝘷𝘦, 𝘣𝘦 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵, 𝘯𝘶𝘳𝘵𝘶𝘳𝘦 𝘢𝘯𝘥 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘰𝘶𝘴𝘭𝘺, 𝘮𝘢𝘴𝘴𝘪𝘷𝘦𝘭𝘺 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥.