Search engine optimization is one of the most lucrative forms of digital marketing today. In short, SEO helps organizations strategize their content in a way that lets search engines know to rank their webpage or article at the top of search results.
There are quite a few elements that go into content strategy—for example, site authority, keyword research, and link building. For a business owner, it can be challenging to stay on top of keyword rankings and google search console algorithms. This demand for specialized knowledge and application is where companies like LinkGraph, SEO and Digital Marketing Agency come in.
What is link building?
The term “link building” refers to the process of implanting hyperlinks to your company’s website on other websites. A digital marketing agency like LinkGraph can create off-site blog posts regarding niche-specific topics that will garner attention to your business through link clicks. For example, suppose you manage a salon and spa. In that case, LinkGraph may generate blog posts about self-care, the benefits of massage, and trending hairstyles.
Embedded in these articles, potential customers will find links to your salon’s webpage. Now, when an interested consumer is reading persuasive content marketing regarding the benefits of massage, they won’t even have to exit the page or conduct a separate search to find a nearby salon. Your webpage will be attached to keywords like “professional salon and spa.”
Why does link building matter?
As far as SEO strategy goes, link building is one of the most effective approaches. Backlinks are one of Google’s go-to determining factors when it comes to search result rankings. In other words, reputable links are identifiers of website quality. A digital agency will pair your company’s hyperlink with other trustworthy, reliable links in the same article. This method effectively tells search engines, “Hey, this is a legitimate article with dependable supporting information.” Quality websites and blog posts with high-integrity content perform better in search results.
Next time someone searches “good massage near me,” the content containing your webpage’s hyperlink is more likely to show up on the first page rather than the tenth. Consumers tend to trust third-party opinions over testimonies straight from a company. After all, who wouldn’t say their services are the best? Instead of clicking directly on your salon’s webpage, this bias means that they may instead click an article called “How to Spot a Great Salon.” This conclusion is because the general assumption is that a neutral party is more likely to provide a fair assessment.
How can I implement a link-building strategy?
The best route to take when creating an SEO strategy is to consult with a professional. LinkGraph offers free consultations and site audits to help you identify areas of strength and places in your current digital marketing strategy that could use improvement. Site SEO factors are intricate and require quite a bit of industry knowledge to apply to your business correctly. Your SEO content doesn’t just need to be effective at presenting links; it needs to be able to put those links to use. Your content should be valuable and exciting to your target demographic. Shady hyperlinking tactics will not facilitate a good image for your business.
There are several means of employing SEO products, like local SEO or company page optimization. Tapping into your local market in the digital realm is one of the most effective means of attracting attention to your business. Think about how many times you’ve entered “[insert business type] near me” into your search bar. Search engines are our virtual tour guides when searching for the closest movie theatre or a restaurant that serves the specific dish you’re craving. Correspondingly, digital marketing through SEO strategy is a great way to enhance your online presence. SEO case studies and additional SEO insight are readily available on LinkGraph’s home page.