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Digital Marketing

How Content Plagiarism Can Affect Your SEO Negatively

Content, content, everywhere, not a drop to – you know the rest. Good content is hard to come by and harder still to create in all this noise. As the best SEO services in India can attest, it can be quite tempting to take content from where it’s actually working and employ it for yourself. However, taking liberties with other content – plagiarism, in other words – is a great danger in the world of SEO.

When you find yourself tempted to steal a paragraph or two from a well-written source – consider looking into the best SEO services in India to create your own masterpieces.

The What and the Why

Plagiarism, simply put, is a fancy way of describing the act of copying someone else’s content and passing it off as your own. While no one really knows how much plagiarism is out there on the internet, one study found that the average website contains around 29% of duplicate content in some form. 

The best SEO services in India will tell you that over the last decade, the internet has seen an explosion of content about literally everything under the sun. However, brands and businesses setting up in this world of noise are struggling to get their foot in the door and make their presence felt. 

At a time like this, it can be all too tempting to take a few leaves out of someone else’s book and make them your own. When you work with the best SEO services in India, however, you can avoid the pitfalls that come with copying content – and there are many!

The Penalties

Let’s say you’ve done it anyway – perhaps you didn’t realise that the great article your writer submitted to you was actually plagiarised. Now that it’s on your website and the viewers are trickling in, what exactly are the consequences? When you work with the best SEO services in India, you’re warned against these rookie mistakes.

Ask any of the best SEO services in India, and they’ll all tell you that the first – and most obvious – the consequence is that your pages will likely perform poorly. If you search for something on Google and scroll to the very bottom, you’ll find a link that says Google has omitted some results due to duplication or quality issues. This may very well be where your page ends up. No visibility, no reach. 

Search engines also typically block pages with copied content from their search engines. Do it enough times on your website, and Google will also take it a step further and blacklist your site. Finally, though this is rare, the best SEO agencies in India also warn against lawsuits. Scary, right?

The best SEO services in India can help you avoid these dire consequences with a rather simple solution: they will help you create high-quality and original content, so you never have to worry about these problems in the first place.
What You Can Do

While plagiarism is undoubtedly a big issue in the world of content – and one with serious consequences – it’s not all that difficult to avoid it. Whether it’s accidental or intentional, you can keep a sharp eye out for the best SEO services in India and a few simple practices to ensure you don’t fall prey to plagiarised content. 

The best SEO services in India also help you monitor your own original content. After all, there are others out there who may want to steal your work! The best SEO services in India can also protect your own content from being plagiarised or imitated by others.

A Checklist

To ensure you don’t plagiarise content, even unwittingly, here is a simple checklist you can follow. With the best SEO services in India by your side, you won’t have to worry about any of this – they will employ the checklist and ensure only the highest quality original content makes it onto your pages. 

  • Have a clear set of best practices and rules set out for both your writers and editors. Make it clear what constitutes plagiarism and how they can avoid it. 
  • Ensure that all your information and sources are verified and checked for being truthful.
  • Educate yourself and your writers on copyright to avoid running afoul of them. Alternatively, join hands with the best SEO services in India – who already know all the ins and outs of copyright laws in the country!
  • Don’t duplicate content in your niche! Not even from your own website. While creating content, ensure that everything new is actually saying something new on your website. 

Finally, make use of tools! There are a number of online tools that can check your writing with what’s already on the internet to ensure that nothing is duplicated or plagiarised. While tools like Copyscape and Grammarly are a little expensive, you can partner with the best SEO services in India to not only have access to these tools but also to ensure someone is running all the right checks and checking all the results!

The Upshot

Legal troubles aside, even if you can get away with it, plagiarism is simply not good for your business or for your SEO strategies. When you provide your users with quality and original content, you will naturally rank well and will never need to resort to shady tactics like copying content. The consequences, as we have seen, can be dire! The best SEO services in India can help you with this.

Alternatively, you can pass off all these worries to someone else – the best SEO services in India offered by companies like AdLift – who will take on all the hard and nitty-gritty work of creating great content tailored to your business while running checks to ensure nothing is amiss. Easy as apple pie!

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