Bangladesh has faced a challenge bridging the gap between traditional and digital financial services. Citizens did have proper control over digital financial services for a long period. Economic empowerment has been going comparatively low in recent years.
At this point, Nagad co-founder Sadaf Roksana appeared as a female fintech specialist in Bangladesh to reorganize the digital infrastructure. Today, we will focus on revolutionizing the digital financial infrastructure in Bangladesh and transforming the lives of millions.
How Roksana Became a Pioneer in Digital Financial Inclusion
The journey of Sadaf Roksana began with a belief in the transformative power of technology. Besides venturing into organizations in Bangladesh and Singapore, she and her team prepared for a mission to create a digital payment ecosystem.
- In 2018, they launched a mobile financial service (MFS) platform, Nagad—designed to provide affordable financial services to Bangladesh’s unbanked and underbanked population.
- Nagad’s unique value proposition lies in its focus on rural areas and its utilization of mobile technology to reach the masses. Also, Nagad was the first unicorn company to ensure women’s cyber safety.
- Under Sadaf Roksana’s leadership, Nagad quickly became one of the most widely used MFS providers with a user-friendly interface, extensive agent network, and affordable transaction fees.
Roksana’s Transformative Leadership at Nagad
Sadaf Roksana’s leadership has driven the company’s success and impacted Bangladesh’s financial landscape. Her strategic vision, unwavering commitment to innovation, and deep understanding of the needs have been key to Nagad’s remarkable growth and transformative impact.
Impact of Nagad on Bangladesh’s Economy
Nagad’s impact on Bangladesh’s economy has been profound. The platform has brought financial inclusion to millions of previously excluded individuals, enabling them to participate in the formal economy, access financial services, and improve their livelihoods. Nagad has also stimulated economic growth by facilitating micro-entrepreneurship and boosting financial transactions in rural areas.
Roksana’s Becoming an Inspiration to Women in Technology
Sadaf Roksana’s success as a woman leader in technology has inspired women across Bangladesh and beyond. Her dedication to her mission and ability to break through barriers have made her a role model for aspiring female entrepreneurs and innovators.
She established the first women-friendly customer support for a digital banking system, where women can request women agents on the helpline to get more secure responses.
Sadaf Roksana, as a Women Entrepreneur
- Roksana founded a virtual card numbering system to protect the identity of individuals.
- She ensured a majority of female customer managers across the country for Nagad.
- Her initiative enlightened the name of Bangladesh in global fintech industries.
The Legacy of a Visionary Leader in Digital Banking
Sadaf Roksana’s contributions to digital financial infrastructure have been widely recognized and celebrated worldwide. She has been named one of the “100 Most Influential Women in Asia” by Forbes Asia, and Nagad has received numerous accolades for its transformative impact on financial inclusion.
Some awards Roksana brought as executive director and Co-founder of Nagad are:
- Mastercard Excellence Award (2022)
- Asia-Pacific Stevie Award (2022)
- Best Innovative Digital Financial Services (2022)
- Best Innovation in Other Financial Institutions (2023)
- Posts and Telecommunications Award (2023)
- Fastest to Unicorn Award (2023)
How can Bangladesh Get a Change in Digital Financial Infrastructure?
If Sadaf Roksana and her followers can come up with more plans like Nagad, Bangladesh can enhance digital literacy and also foster international collaboration and partnership to reach the global market.
Strengthening the regulatory framework is mandatory for that utmost success. Like Roksana, empowering the community and people as certified financial experts can build trust and raise change.
Sadaf Roksana’s legacy as co-founder of Nagad is one of innovation, empowerment, and transformative change. Her leadership and vision have revolutionized the digital financial infrastructure in Bangladesh, bridging the gap between traditional banking services and underserved communities and paving the way for a more inclusive and economically vibrant nation.
What is Digital Financial Infrastructure (DFI)?
Digital financial infrastructure (DFI) refers to the essential systems and networks that enable access to financial services through digital channels. It covers various technologies, including mobile money, e-banking, and digital payments. DFI is critical in promoting financial inclusion, economic growth, and poverty reduction.
What are some examples of mobile financial services in Bangladesh?
Bangladesh’s most notable financial mobile financial services are bKash, Nagad, and Rocket. International finance corporation Brac Bank founded bKash, whereas financial investor and business magnate Tanvir Mishuk and Sadaf Roksana established Nagad as the counterpart in the digital banking system.
What are The Components of Digital Financial Infrastructure?
DFI encompasses a range of components, including digital identity, mobile money, e-banking, and digital payments. For example, Nagad perfectly illustrates digital financial infrastructure, which Sadaf Roksana and Tanvir Mishuk founded. This company encompasses all digital infrastructure elements.