We all know that search engine optimization is the core of building up your online presence. If done right, it can make a huge impact on your business growth and the opposite if anything goes wrong. While most startup businesses try out SEO themselves, it is not an easy task. There is a lot to do other than just creating backlinks on random websites.
There are a lot of factors to consider, and if you account for the random errors that Google sometimes throws at you, it can become very overwhelming. So, if you are looking to hire an SEO company to figure out if you really need one, then this might be the guide for you. Here are 7 factors to consider while selecting an SEO outsourcing agency.
Define your goals
There can be multiple SEO goals to choose from, like bringing more traffic to your website, launching a new product through a campaign, etc. Initially, figure out your goal and how that goal will be measured at the end. To figure out your goals, you can review which components of your online presence are still lacking. You can try a complete digital marketing analysis, and you may find answers to many questions like if you do need a new website or just simple tweaking in search engine optimization strategies will work.
Once you have a goal in mind, talk to multiple agencies and list out their services. There will be services that you need to reach your goals like a professional link building services or blogger outreach service. Separate out these agencies and then filter more of the agencies out by some factors that we’ll be mentioning below.
Do your research
When you visit an SEO agency’s site, you will be hoarded with case studies and various agency accomplishments. However, these will, of course, be biased opinions. What you need is recommendations from trusted sources so these claims can be backed up with facts.
Search for reviews on trusted sites where the reviews are verified, like Google or Yelp. You may have to go through a ton of things before you can trust an agency with such an important task. Look at customer testimonials and read recent case studies to figure out if the agency is keeping up with the recent trends or not. If you are having difficulty in finding anything particular, you can contact the agency directly, and any reputable agency will be more than happy to assist you.
What techniques do they use, and if they are effective?
Every SEO agency can use different techniques to achieve the same goal. Some might be effective, while others may fall short due to some reason. The best agencies will use strategies that are not conventional, like second-tier link building explained in the article by Outreachbee.com: Second-tier Link building | Best SEO strategy which is not being used and still might be able to outperform the trend.
You can also ask agencies for SEO performance indicators to see how well their strategies have been working so far. Although most companies have the confidentiality factor, they can show something to prove how good they are. You can track these SEO metrics to get an idea of how the agency has been performing:
- Leads and sales
- Organic traffic
- Keyword rankings
- Bounce rate
- Pages per session
- Average page loading time
- Organic click-through rate(CTR)
Visit the company
After you have filtered out all companies and selected the one you like, you might want to pay a visit to get a feel of how the company works and how passionate people are about their work. You can talk to them over a call, but it isn’t going to work if you are trying to build a good relationship with the company.
You need to know about the people that are involved. You both need to understand each other if you want to achieve the same goal. If you can bring the team that you will be working with on the same page, you won’t have to spend your time and resources later explaining to them what went wrong.
Your budget should be very clear
Investing in an SEO agency is not cheap. With all of the campaigns and other expenses, your budget can really be limited. Be straightforward to avoid any confusion later and tell the agency how much you can afford to spend.
When you outsource an SEO agency, it is generally for a long period of time. A local service campaign can cost about a couple hundred dollars each month, while some aggressive product campaigns can cost over a thousand dollars. So, you need to calculate if you have the funds to back your SEO campaign.